Trading a generic, off-the-shelf Papyrus wordmark for a proprietary visual identity, the new logo for Дюкянъ establishes a bold, craft-centered presence for the café. By cleverly integrating an espresso machine silhouette into the anatomy of the Cyrillic letter „Ю“, the redesign solves the need for instant industry association while delivering a solid, distinctive mark optimized for storefront signage and branded packaging.